Social media is about getting people to know you, engage with you and trust you so that ultimately they want to do business with you. You too can make money through social media platforms if you take the time to follow the proper steps, know what you want, know your client base and research your market in an organized way. Most importantly, devising a proper strategy will help you build your brand and increase your traffic. This e-book begins by helping you understand the value of having a presence on YouTube and other social media platforms such as Facebook, Twitter and LinkedIn and takes away the fear of failure and the unknown. Over the course of this book we share ideas and answer three very important questions: “How do I engage with my customers and potential customers?” “How do I drive traffic from one social platform to other social platforms?” and, “How do I make money with social media?” This book is divided into several sections each exploring social media platforms and monetization. After you read this book, you will be armed with the proper tools, language and information to start using effective social media techniques. It is natural to be afraid of the unknown or to have a lack of understanding in terms of why social media platforms are great for your company. However, the process of being discovered, engaged and trusted is not only crucial to achieve real business results but also important to stay abreast of things. The reality is, if you do not fill the gap between customer and client needs and services then your competitors will find a way to. The goal of this e-book is to help you develop a successful business strategy to build awareness for your brand and website, increase your audience, expand your content to other platforms, keep your audience engaged and finally to make money online.